Analytics Setup and Tracking

The ability to accurately track the performance of your online marketing campaigns is essential for proper optimization. It’s also necessary when making decisions about marketing budget allocations. Doing this right is about more than just setting up a Google Analytics account. It requires an in-depth understanding of your goals, traffic channels and user engagement patterns.

We help our clients set up robust reporting environments that give them the insights they need to succeed!

  • Set up of Google Analytics with conversion goals and event tracking
  • Creation of custom reporting dashboard so our clients see the data most important to them

  • Assistance in selecting a conversion attribution model that’s right for their business

  • Development of campaign naming conventions so that even the least tech-savvy client can understand the ROI of each campaign at glance

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