Tara Horn, Author at SellSide Media


About Tara Horn

As our resident eCommerce guru, Tara applies her vast understanding of online consumer behavior, conversion optimization and data analysis to each client. She’s made an art of finding the most relevant audiences for each campaign and reaching them with compelling messages to convert them into paying customers. Tara’s background in online marketing and project management serve her well in her role as the person responsible for making the magic happen for the clients she serves. When not creating ads or crunching numbers, Tara spends her time playing baseball with her kids and eating peanut butter with a spoon.

5 Guidelines to Help You Choose A Great WordPress Theme

By |2019-05-07T10:51:57+00:00May 6th, 2019|Categories: Blog|

If you are building your website on WordPress, with the implementation of a great theme, you can have your website up and running in no time. The hardest part may be to choose the theme that you want to use. Today’s themes come with what seems like unlimited options and knowing what you actually need  could [...]

5 Tips to Make the Most of your Crowdfunding Campaign

By |2019-03-27T10:12:27+00:00March 26th, 2019|Categories: Blog|

I recently assisted a non-profit organization with a crowdfunding campaign. They had a great fundraising consultant who helped them with strategy, messaging and planning, and I helped them on the digital marketing execution side of the campaign. While this organization had a team of professionals guiding them on how to make the campaign a success, not [...]

What Does it Take to Rank on Google?

By |2019-02-20T10:55:37+00:00February 20th, 2019|Categories: Blog|

By Tara Horn and Baruch Landa When meeting potential clients, one questions that comes up over and over again is “why does my company not show up on Google when I search for my keywords?” Google search is based on a super complex algorithm that evaluates websites based on over 200 parameters. Google has never come [...]

[Video] 3 Awesome Content Production Tools

By |2019-02-04T07:26:33+00:00February 3rd, 2019|Categories: Blog|

Every company is constantly looking to add content to their website, blog or social media pages. Creating good content can be expensive and very time consuming. Here are 3 great tools that can make content production super easy. https://www.youtube.com/watch?v=Q-5zAhrpGi4&feature=youtu.be   If you want to see more videos like this, subscribe on YouTube. As always, comments are [...]

Does Your Website Need an SEO Audit?

By |2018-11-13T14:46:22+00:00November 7th, 2018|Categories: Blog|

In order for any website to rank well in search engines, a basic prerequisite is that the site itself is easily crawl-able for the search bots and provides them with the right information they need in order to understand the content of each page. An SEO audit takes a look at the website to check if [...]

Ecommerce in Israel: Untapped Opportunity or “Never Gonna Happen”?

By |2018-11-01T08:59:41+00:00November 1st, 2018|Categories: Blog|

I recently visited the US, and as I was unpacking, I realized that I didn’t have too many diapers.  I took my mom’s phone, ordered diapers on Amazon.com and by the afternoon, they were delivered right to her door. I spent  three minutes placing the order and like magic, they just showed up. I didn’t even [...]

Does Your Site Need a Redesign or a Rebuild?

By |2018-09-16T17:20:49+00:00September 4th, 2018|Categories: Blog, Website Design|

I often get approached by people who are looking to update the look of their website and they ask me if I think they can just redesign their site or if they need to rebuild it from scratch. While many people are looking to save money by just making some cosmetic tweaks, sometimes it’s a short-term [...]

Optimizing Images for Web: A Step by Step Guide

By |2018-12-26T16:55:55+00:00August 19th, 2018|Categories: Blog|

It is said that "a picture is worth 1000 words," but when it comes to web design, it's more like 10,000 words. You can transform the look of your entire website and convey even the more complicated, nuanced message by simply adding one image.  Usually, images are what draw the user's attention, make the website more [...]

3 Fundamental Tips All Marketers Should Remember

By |2018-09-26T17:14:30+00:00August 7th, 2018|Categories: Blog|

Sometimes we can learn valuable marketing lessons when we least expect it. One such example was at an event I recently attended that was hosted by a non-profit youth organization based in the US. It was attended by all the participates of their summer programs in Israel, including staff, campers, donors, associates and family members. [...]

8 Super Useful Chrome Extensions Every Online Marketer Should be Using

By |2018-09-26T17:02:59+00:00January 22nd, 2017|Categories: Blog|

As most marketers know, growth hacking can be very time-consuming. Between managing campaigns, analyzing reports, watching the competition and optimizing your site/app's user experience, the workload can often seem overwhelming. Fortunately there are countless tools and shortcuts can really help marketers work more efficiently.  Check out these useful Chrome extensions to help you save time and further assist [...]

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