Tara Horn, Author at SellSide Media


About Tara Horn

As our resident eCommerce guru, Tara applies her vast understanding of online consumer behavior, conversion optimization and data analysis to each client. She’s made an art of finding the most relevant audiences for each campaign and reaching them with compelling messages to convert them into paying customers. Tara’s background in online marketing and project management serve her well in her role as the person responsible for making the magic happen for the clients she serves. When not creating ads or crunching numbers, Tara spends her time playing baseball with her kids and eating peanut butter with a spoon.

Short on time? Tools to make Your Business More Efficient

By |2020-01-12T14:55:56+02:00August 27th, 2019|Categories: Blog|

One of the biggest complaints that people have is that they do not have enough time. They need more time for work, family, friends, to relax and for a million other things. While I do not have the secret ingredient to tell you how to make more time (although I wish I did), I would like [...]

How to Easily Track Your Marketing Campaigns in Google Analytics

By |2019-06-24T09:10:17+02:00June 24th, 2019|Categories: Blog|

As you may know, Google Analytics is a free tool that tracks traffic, conversions and tons of other valuable data about your website and its’ visitors. Even if you are using Google Analytics, you may also be running several marketing campaigns at once, and following which campaigns are reaching your goals, may be harder to track.  [...]

Why you Need a Google My Business Account

By |2019-06-11T09:24:11+02:00June 11th, 2019|Categories: Blog|

Before I get into the why you need a Google My Business (GMB) account, for those of you that do not know, let me just quickly explain what Google My Business is. Google has a free directory called Google My Business. It is a place where you can register your business online. You enter information such [...]

How Israeli B2B Companies Can Generate International Leads – The basics that have been forgotten.

By |2019-09-15T10:36:06+02:00May 21st, 2019|Categories: Blog|

Recently I’ve met with several large Israeli B2B companies to discuss assisting them with their international online marketing efforts. While some of them have been successful in generating hundreds of millions of dollars in sales just from Israel-based business, they have nearly zero international activity. Unfortunately, I have found that these companies don’t know the basics [...]

5 Guidelines to Help You Choose A Great WordPress Theme

By |2019-05-07T10:51:57+02:00May 6th, 2019|Categories: Blog|

If you are building your website on WordPress, with the implementation of a great theme, you can have your website up and running in no time. The hardest part may be to choose the theme that you want to use. Today’s themes come with what seems like unlimited options and knowing what you actually need  could [...]

5 Tips to Make the Most of your Crowdfunding Campaign

By |2019-03-27T10:12:27+02:00March 26th, 2019|Categories: Blog|

I recently assisted a non-profit organization with a crowdfunding campaign. They had a great fundraising consultant who helped them with strategy, messaging and planning, and I helped them on the digital marketing execution side of the campaign. While this organization had a team of professionals guiding them on how to make the campaign a success, not [...]

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