Tara Horn, Author at SellSide Media - Page 2 of 2


About Tara Horn

As our resident eCommerce guru, Tara applies her vast understanding of online consumer behavior, conversion optimization and data analysis to each client. She’s made an art of finding the most relevant audiences for each campaign and reaching them with compelling messages to convert them into paying customers. Tara’s background in online marketing and project management serve her well in her role as the person responsible for making the magic happen for the clients she serves. When not creating ads or crunching numbers, Tara spends her time playing baseball with her kids and eating peanut butter with a spoon.

What Does it Take to Rank on Google?

By |2019-02-20T10:55:37+02:00February 20th, 2019|Categories: Blog|

By Tara Horn and Baruch Landa When meeting potential clients, one questions that comes up over and over again is “why does my company not show up on Google when I search for my keywords?” Google search is based on a super complex algorithm that evaluates websites based on over 200 parameters. Google has never come [...]

[Video] 3 Awesome Content Production Tools

By |2019-02-04T07:26:33+02:00February 3rd, 2019|Categories: Blog|

Every company is constantly looking to add content to their website, blog or social media pages. Creating good content can be expensive and very time consuming. Here are 3 great tools that can make content production super easy. https://www.youtube.com/watch?v=Q-5zAhrpGi4&feature=youtu.be   If you want to see more videos like this, subscribe on YouTube. As always, comments are [...]

Does Your Website Need an SEO Audit?

By |2018-11-13T14:46:22+02:00November 7th, 2018|Categories: Blog|

In order for any website to rank well in search engines, a basic prerequisite is that the site itself is easily crawl-able for the search bots and provides them with the right information they need in order to understand the content of each page. An SEO audit takes a look at the website to check if [...]

Does Your Site Need a Redesign or a Rebuild?

By |2018-09-16T17:20:49+02:00September 4th, 2018|Categories: Blog, Website Design|

I often get approached by people who are looking to update the look of their website and they ask me if I think they can just redesign their site or if they need to rebuild it from scratch. While many people are looking to save money by just making some cosmetic tweaks, sometimes it’s a short-term [...]

Optimizing Images for Web: A Step by Step Guide

By |2018-12-26T16:55:55+02:00August 19th, 2018|Categories: Blog|

It is said that "a picture is worth 1000 words," but when it comes to web design, it's more like 10,000 words. You can transform the look of your entire website and convey even the more complicated, nuanced message by simply adding one image.  Usually, images are what draw the user's attention, make the website more [...]

3 Fundamental Tips All Marketers Should Remember

By |2019-07-03T07:57:38+02:00August 7th, 2018|Categories: Blog|

Sometimes we can learn valuable marketing lessons when we least expect it. One such example was at an event I recently attended that was hosted by a non-profit youth organization based in the US. It was attended by all the participates of their summer programs in Israel, including staff, campers, donors, associates and family members. [...]

8 Super Useful Chrome Extensions Every Online Marketer Should be Using

By |2019-09-15T11:00:12+02:00January 22nd, 2017|Categories: Blog|

As most marketers know, growth hacking can be very time-consuming. Between managing campaigns, analyzing reports, watching the competition and optimizing your site/app's user experience, the workload can often seem overwhelming. Fortunately, there are countless tools and shortcuts can really help marketers work more efficiently.  Check out these useful Chrome extensions to help you save time and [...]

Understanding the Hidden Costs of Building an E-commerce Website

By |2018-09-26T17:03:55+02:00September 8th, 2016|Categories: Blog|

One of the questions I hear most often is “how much will it cost to get my website up and running”? When building an e-commerce website, there are a lot of fees that need to be considered in order to be able to properly budget for your project. Below is an easy to understand guide about [...]

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