As you may have heard, Google has announced new restrictions which they will be rolling out this June to advertisers of financial services products. In short, companies running Google ads for binary options, cryptocurrencies and other dubious financial instruments will have their campaigns shut down. While I won’t give my $0.02 on whether this was a purely [...]
I recently watched a Ted talk on YouTube given by Monica Lewinsky. It's a name I haven't heard in years, so when the speech came up as a suggested video, I was intrigued. The talk was smart and insightful, and covered a lot of important topics such a cyber bullying, giving people second chances and overcoming [...]
Every few weeks or so, when speaking to someone that works in search engine marketing, the topic of campaign automation comes up. There are a ton of tools out there for automating a lot of the manual tasks we do in campaign management which can save PPC analytics lots of time. On top of just saving [...]
It’s been a couple of weeks since Facebook announced a major change to their news feed. In case you missed it, Mark Zuckerberg posted that their algorithm will prioritize posts within the news feed that promote social engagement, such as those from friends or those that spark comments, over content posts like those by publishers and [...]
In case you missed it, Google AdWords has recently updated some of the guidelines for participants in their Google Grants program. For those not familiar with Google Ad Grants, it’s a program offered by Google that provides a monthly grant of $10,000 to eligible non-profit organizations which may be used towards advertising on their AdWords platform. [...]
When most SMB owners or marketing managers I've met with decide to take the plunge and get started with PPC ads, they're typically under some sort of deadline and want us to run campaigns as soon as possible. As much as we try to accommodate our clients, there's often one factor that can get in the [...]
It's been an eventful year for digital marketing with significant changes and new features rolled out across the ad platforms for Google, Bing, Facebook and others. Also, a surge in the use of video ads has had a major impact on the industry. These changes contribute to the evolution of digital marketing, which continues to become more sophisticated and [...]
I'm a huge believer in the 80/20 rule, i.e., 80% of output results from 20% of your efforts. As much as we try and diversify our marketing channels and revenue sources, it's unavoidable that we find a disparity in results. But that's not to say we should stop trying to branch out beyond the 20%. You [...]
When first launching a new website, most marketers develop an obsession with web traffic. Regardless of where it's coming from, they want to get the numbers up just so they can start measuring behavior on the site and testing out new ideas. The question is where should they focus their attention and marketing dollars? The majority of [...]
Let's being with a definition. An attribution model is the set of rules that determines which of the multiple interactions a user has with a website gets credit for converting him/her into a customer. It's a fairly simple concept that is often the subject of much debate within marketing teams at large organizations. Google Analytics offers [...]
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