Business executives at growing companies at some point find themselves confronted with an opportunity that could take their business to the next level . Problem is, this usually involves them getting in over their heads by taking risks, making sacrifices and stepping outside their comfort zone In this episode we provide some perspective on how approach [...]
At some point, everyone receives negative feedback about a product or service they delivered. This can be hurtful and personally damaging even for those of us with thick skin. In this video, part of our new segment Marketers Driving Carpool, we cover handling negative feedback and how to avoid allowing it to get you down. Hope [...]
This week as the team at SellSide Media is celebrating its 5th Birthday, I took a few moments to reflect on the what we’ve accomplished, and more importantly what I have learned since we opened shop in a small storage room 5 years ago. As someone who reads a lot of online business publications, I often [...]
Congratulations! You've launched your new website, store or blog and within a couple of weeks, you start seeing your traffic really climb. Instinctively, you reflect on your genius (“mom was right all along”) and start fantasizing about how big this website can get and what you will do with all the money you'll be making from [...]
As you may have heard, Google has announced new restrictions which they will be rolling out this June to advertisers of financial services products. In short, companies running Google ads for binary options, cryptocurrencies and other dubious financial instruments will have their campaigns shut down. While I won’t give my $0.02 on whether this was a purely [...]
I recently watched a Ted talk on YouTube given by Monica Lewinsky. It's a name I haven't heard in years, so when the speech came up as a suggested video, I was intrigued. The talk was smart and insightful, and covered a lot of important topics such a cyber bullying, giving people second chances and overcoming [...]
Every few weeks or so, when speaking to someone that works in search engine marketing, the topic of campaign automation comes up. There are a ton of tools out there for automating a lot of the manual tasks we do in campaign management which can save PPC analytics lots of time. On top of just saving [...]
It’s been a couple of weeks since Facebook announced a major change to their news feed. In case you missed it, Mark Zuckerberg posted that their algorithm will prioritize posts within the news feed that promote social engagement, such as those from friends or those that spark comments, over content posts like those by publishers and [...]
In case you missed it, Google AdWords has recently updated some of the guidelines for participants in their Google Grants program. For those not familiar with Google Ad Grants, it’s a program offered by Google that provides a monthly grant of $10,000 to eligible non-profit organizations which may be used towards advertising on their AdWords platform. [...]
When most SMB owners or marketing managers I've met with decide to take the plunge and get started with PPC ads, they're typically under some sort of deadline and want us to run campaigns as soon as possible. As much as we try to accommodate our clients, there's often one factor that can get in the [...]
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