Blog Archives - SellSide Media

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Does Your Website Need an SEO Audit?

By |2018-11-13T14:46:22+00:00November 7th, 2018|Categories: Blog|

In order for any website to rank well in search engines, a basic prerequisite is that the site itself is easily crawl-able for the search bots and provides them with the right information they need in order to understand the content of each page. An SEO audit takes a look at the website to check if [...]

Ecommerce in Israel: Untapped Opportunity or “Never Gonna Happen”?

By |2018-11-01T08:59:41+00:00November 1st, 2018|Categories: Blog|

I recently visited the US, and as I was unpacking, I realized that I didn’t have too many diapers.  I took my mom’s phone, ordered diapers on Amazon.com and by the afternoon, they were delivered right to her door. I spent  three minutes placing the order and like magic, they just showed up. I didn’t even [...]

5 Lessons Learned from 5 Years in Business

By |2018-10-14T08:17:36+00:00October 11th, 2018|Categories: Blog|

This week as the team at SellSide Media is celebrating its 5th Birthday, I took a few moments to reflect on the what we’ve accomplished, and more importantly what I have learned since we opened shop in a small storage room 5 years ago. As someone who reads a lot of online business publications, I often [...]

Does Your Site Need a Redesign or a Rebuild?

By |2018-09-16T17:20:49+00:00September 4th, 2018|Categories: Blog, Website Design|

I often get approached by people who are looking to update the look of their website and they ask me if I think they can just redesign their site or if they need to rebuild it from scratch. While many people are looking to save money by just making some cosmetic tweaks, sometimes it’s a short-term [...]

Referral Spam: Why Your New Website is Less Successful Thank You Think

By |2018-09-26T17:00:21+00:00August 12th, 2018|Categories: Blog|

Congratulations! You've launched your new website, store or blog and within a couple of weeks, you start seeing your traffic really climb. Instinctively, you reflect on your genius (“mom was right all along”) and start fantasizing about how big this website can get and what you will do with all the money you'll be making from [...]

3 Fundamental Tips All Marketers Should Remember

By |2018-09-26T17:14:30+00:00August 7th, 2018|Categories: Blog|

Sometimes we can learn valuable marketing lessons when we least expect it. One such example was at an event I recently attended that was hosted by a non-profit youth organization based in the US. It was attended by all the participates of their summer programs in Israel, including staff, campers, donors, associates and family members. [...]

Why SEO Spam is About to Explode

By |2018-08-13T15:41:12+00:00March 15th, 2018|Categories: Blog|

As you may have heard, Google has announced new restrictions which they will be rolling out this June to advertisers of financial services products. In short, companies running Google ads for binary options, cryptocurrencies and other dubious financial instruments will have their campaigns shut down. While I won’t give my $0.02 on whether this was a purely [...]

What Businesses can Learn from Monica Lewinsky

By |2018-09-26T17:20:32+00:00February 22nd, 2018|Categories: Blog|

I recently watched a Ted talk on YouTube given by Monica Lewinsky. It's a name I haven't heard in years, so when the speech came up as a suggested video, I was intrigued. The talk was smart and insightful, and covered a lot of important topics such a cyber bullying, giving people second chances and overcoming [...]

3 Reasons I Don’t Automate Campaign Management

By |2018-08-13T15:42:44+00:00February 7th, 2018|Categories: Blog|

Every few weeks or so, when speaking to someone that works in search engine marketing, the topic of campaign automation comes up. There are a ton of tools out there for automating a lot of the manual tasks we do in campaign management which can save PPC analytics lots of time. On top of just saving [...]

Is There a Hidden Lesson Behind Facebook’s Controversial News Feed Change?

By |2018-09-26T17:26:41+00:00January 25th, 2018|Categories: Blog|

It’s been a couple of weeks since Facebook announced a major change to their news feed. In case you missed it, Mark Zuckerberg posted that their algorithm will prioritize posts within the news feed that promote social engagement, such as those from friends or those that spark comments, over content posts like those by publishers and [...]

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