One of the biggest complaints that people have is that they do not have enough time. They need more time for work, family, friends, to relax and for a million other things. While I do not have the secret ingredient to tell you how to make more time (although I wish I did), I would …
Short on time? Tools to make Your Business More Efficient Read More »
Many people are under the assumption that once you build your website there is not much that needs to be done to it unless you want to make changes. Websites are dynamic and they need attention. While it is true that some websites need more ongoing work than others, below are 4 critical tasks that …
4 Critical Monthly Website Maintenance Tasks That You Need to Be Doing Read More »
While on-page SEO optimization of your website is something that is very complex and at times requires an expert to help guide you, there are simple changes that you can make right now. Page Titles Every page on your website should have a title which is called an H1. You may need a developer to …
Super Simple SEO Updates That You Can Do For Your Website Right Now Read More »
As you may know, Google Analytics is a free tool that tracks traffic, conversions and tons of other valuable data about your website and its’ visitors. Even if you are using Google Analytics, you may also be running several marketing campaigns at once, and following which campaigns are reaching your goals, may be harder to …
How to Easily Track Your Marketing Campaigns in Google Analytics Read More »
Google My Business is an online business directory where companies can create a profile that essentially helps their business rank for local search. Here are some features that I bet you did not know existed but that you should be testing out to see how they affect your business. 1. SMS Messaging You can set …
5 Cool Features of Google My Business that you Probably Didn’t Know Existed Read More »
Before I get into the why you need a Google My Business (GMB) account, for those of you that do not know, let me just quickly explain what Google My Business is. Google has a free directory called Google My Business. It is a place where you can register your business online. You enter information …
Every website requires their website to be hosted with a hosting company. For those who are not familiar with what a hosting company is, it is basically a place that stores your website so it can be seen on the internet. Choosing a hosting company can be complex and even a bit confusing because there …
Choosing your Hosting Plan Should be your First Big Decision. Here’s Why. Read More »
Recently I’ve met with several large Israeli B2B companies to discuss assisting them with their international online marketing efforts. While some of them have been successful in generating hundreds of millions of dollars in sales just from Israel-based business, they have nearly zero international activity. Unfortunately, I have found that these companies don’t know the …
If you are building your website on WordPress, with the implementation of a great theme, you can have your website up and running in no time. The hardest part may be to choose the theme that you want to use. Today’s themes come with what seems like unlimited options and knowing what you actually need …
5 Guidelines to Help You Choose A Great WordPress Theme Read More »
I recently assisted a non-profit organization with a crowdfunding campaign. They had a great fundraising consultant who helped them with strategy, messaging and planning, and I helped them on the digital marketing execution side of the campaign. While this organization had a team of professionals guiding them on how to make the campaign a success, …
5 Tips to Make the Most of your Crowdfunding Campaign Read More »
By Tara Horn and Baruch Landa When meeting potential clients, one questions that comes up over and over again is “why does my company not show up on Google when I search for my keywords?” Google search is based on a super complex algorithm that evaluates websites based on over 200 parameters. Google has never …
Every company is constantly looking to add content to their website, blog or social media pages. Creating good content can be expensive and very time consuming. Here are 3 great tools that can make content production super easy. If you want to see more videos like this, subscribe on YouTube. As always, comments are …
