Every few weeks or so, when speaking to someone that works in search engine marketing, the topic of campaign automation comes up. There are a ton of tools out there for automating a lot of the manual tasks we do in campaign management which can save PPC analytics lots of time. On top of just …
It’s been a couple of weeks since Facebook announced a major change to their news feed. In case you missed it, Mark Zuckerberg posted that their algorithm will prioritize posts within the news feed that promote social engagement, such as those from friends or those that spark comments, over content posts like those by publishers …
Is There a Hidden Lesson Behind Facebook’s Controversial News Feed Change? Read More »
In case you missed it, Google AdWords has recently updated some of the guidelines for participants in their Google Grants program. For those not familiar with Google Ad Grants, it’s a program offered by Google that provides a monthly grant of $10,000 to eligible non-profit organizations which may be used towards advertising on their AdWords …
How Nonprofits Should Adjust to the Latest Changes to the Google Grants Program Read More »
When most SMB owners or marketing managers I’ve met with decide to take the plunge and get started with PPC ads, they’re typically under some sort of deadline and want us to run campaigns as soon as possible. As much as we try to accommodate our clients, there’s often one factor that can get in …
Is Your Small Business Website Ready for PPC Ads? Read More »
As most marketers know, growth hacking can be very time-consuming. Between managing campaigns, analyzing reports, watching the competition and optimizing your site/app’s user experience, the workload can often seem overwhelming. Fortunately, there are countless tools and shortcuts can really help marketers work more efficiently. Check out these useful Chrome extensions to help you save time …
8 Super Useful Chrome Extensions Every Online Marketer Should be Using Read More »
It’s been an eventful year for digital marketing with significant changes and new features rolled out across the ad platforms for Google, Bing, Facebook and others. Also, a surge in the use of video ads has had a major impact on the industry. These changes contribute to the evolution of digital marketing, which continues to become more sophisticated …
I’m a huge believer in the 80/20 rule, i.e., 80% of output results from 20% of your efforts. As much as we try and diversify our marketing channels and revenue sources, it’s unavoidable that we find a disparity in results. But that’s not to say we should stop trying to branch out beyond the 20%. …
When first launching a new website, most marketers develop an obsession with web traffic. Regardless of where it’s coming from, they want to get the numbers up just so they can start measuring behavior on the site and testing out new ideas. The question is where should they focus their attention and marketing dollars? The …
One of the questions I hear most often is “how much will it cost to get my website up and running”? When building an e-commerce website, there are a lot of fees that need to be considered in order to be able to properly budget for your project. Below is an easy to understand guide …
Understanding the Hidden Costs of Building an E-commerce Website Read More »
Let’s being with a definition. An attribution model is the set of rules that determines which of the multiple interactions a user has with a website gets credit for converting him/her into a customer. It’s a fairly simple concept that is often the subject of much debate within marketing teams at large organizations. Google Analytics …
Choosing the Right Attribution Model for Your Startup Read More »
Though many companies are hesitant to try advertising on Bing Ads, there are still tens of thousands of media buyers generating customers for their businesses or clients through this ad platform. After extensive research and analysis, I have created this comprehensive list of arguments in favor of running ads on Bing: It’s cheaper than Google Now that …
When Is the Right Time to Run Campaigns on Bing Ads? Read More »
The latest buzz in the world of search marketing is about how the Federal Trade Commission has sued 1-800 Contacts for allegedly pursuing anti-competitive agreements with with it’s rivals. The online retailer is being accused of entering agreements with it’s competitors which prevent them from placing ads on search results for each other’s brand names. …
Why the FTC Needs to Chill Over the 1-800 Contacts Bidding Agreements Read More »
