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Is There a Hidden Lesson Behind Facebook’s Controversial News Feed Change?

It’s been a couple of weeks since Facebook announced a major change to their news feed. In case you missed it, Mark Zuckerberg posted that their algorithm will prioritize posts within the news feed that promote social engagement, such as those from friends or those that spark comments, over content posts like those by publishers …

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Google Advertising Program

How Nonprofits Should Adjust to the Latest Changes to the Google Grants Program

In case you missed it, Google AdWords has recently updated some of the guidelines for participants in their Google Grants program. For those not familiar with Google Ad Grants, it’s a program offered by Google that provides a monthly grant of $10,000 to eligible non-profit organizations which may be used towards advertising on their AdWords …

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8 Super Useful Chrome Extensions Every Online Marketer Should be Using

As most marketers know, growth hacking can be very time-consuming. Between managing campaigns, analyzing reports, watching the competition and optimizing your site/app’s user experience, the workload can often seem overwhelming. Fortunately, there are countless tools and shortcuts can really help marketers work more efficiently.  Check out these useful Chrome extensions to help you save time …

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Go To Jail

Why the FTC Needs to Chill Over the 1-800 Contacts Bidding Agreements

The latest buzz in the world of search marketing is about how the Federal Trade Commission has sued 1-800 Contacts for allegedly pursuing anti-competitive agreements with with it’s rivals. The online retailer is being accused of entering agreements with it’s competitors which prevent them from placing ads on search results for each other’s brand names. …

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