If your company has the resources to invest in its growth, then it should be applying budgets to ad campaigns that drive awareness, build up its email list, and generate leads or sales. But what do you do when you have a tiny budget relative to your industry? Should you focus your budgets on branding …
Branding vs. Lead Generation on a Small Ad Budget Read More »
When companies consider trying out new ideas, there’s always an inherent built-in risk. For example, if they want to develop a new product, there’s a chance that customers will have no interest in it. If they want to raise prices, it’s possible they’ll experience a drop in sales that overshadow their increased profits. Even something …
One of the first questions our team asks when on-boarding a client is “what’s a customer worth?”. It seems like an obvious question, because without knowing how much money your business makes from a typical customer, it’s impossible to know how much you can invest in acquiring them. Many startups have a hard time answering …
How Much Should your Startup Spend to Acquire a Customer? Read More »
As you may have already heard, Google confirmed it will no longer be showing ads on the right side of the desktop search results page on most searches worldwide. From speaking to other online marketers, it seems many of us had a similar response; we all know this is bad news, we’re just not sure …
Though it was 7 years ago, it seems like only yesterday. The company I was at was burning cash at an alarming rate. Although we were building some impressive tech, the company needed a win on the business side. One of the projects I was managing was spending tens of thousands of dollars a month …
When planning out a digital advertising strategy, allocating a budget for retargeting campaigns are a must. This allows you to reach users that have previously visited your website by placing ads across other websites and mobile ads, and lure them back to your website by offering a special incentive. These campaigns typically have a much …
Another year has come and gone, and now with many of our customers taking time off to be with their families, we have an opportunity to sit back and reflect on 2015. The world of digital marketing has continued to move at lightning speed, with new platforms constantly launching, while consumer behavior seems to change from day …
5 Trends to Consider When Planning Your 2016 Digital Strategy Read More »
If you work for a non-profit organization in any marketing, fundraising or PR related capacity, you’ve probably tried or at least considered using Google’s Ad Grants. For those not familiar with this program, it’s basically a free credit provided by Google to eligible non-profit organizations for them to spend towards Google advertising. The standard credit …
Google Grants for Non-Profits. What’s their True Value? Read More »
Most startups running paid search campaigns are very focused on ROI. They have pre-defined goals for their profit margins and cost per acquisition (CPA) targets. As such, marketing executives at startups often choose to leave branded keywords (i.e., variations of their company and product names) out of their campaigns. Though the conversion rates and ROI on branded …
Should Your Startup Run PPC Ads for It’s Branded Keywords? Read More »
If you’ve ever started a new blog, it’s likely you’ve encountered the default title “Hello, World” in the first post. This is what’s known as a placeholder. When building new websites, projects, companies, or anything else for that matter, it’s often necessary to create multiple placeholders. They allow us to focus on the core features …
