Case Study

A Boutique hotel in Williamsburg Brooklyn

The Problem.

The hotel had an outdated and old looking website that was not user friendly. Potential customers were coming to their website, however they were not converting and making bookings to stay at the hotel.

The hotel was also looking to gain more traffic via other marketing channels to help increase conversions. The website ranked on Google for their brand name and less than a dozen additional “long-tail” keywords.

They also wanted to try Google paid campaigns as a source of bringing in more hotel bookings.

The Solution.

After building an easy to use, mobile friendly WordPress website, we built a marketing strategy for the hotel. The strategy involved SEO (on-page and off-page SEO) and Google Ads. A comprehensive SEO audit was conducted and we fixed many technical bugs and SEO errors that were found. Once the site was ready, we worked to help them gain organic traffic for generic keywords that they had a chance to rank for. We planned an aggressive off-page campaign which helped them build their referring domains, thereby improving their keyword rankings.

We continued to do website maintenance as well as an ongoing monthly crawl of the website to clean up any crawl errors that we found. We built out several branded and non branded Google Ads campaigns. We also worked on retargeting campaigns for Google ads.

Services Provided.

Results.

+16% yearly online bookings revenue growth
+600 ranking for relevant keywords
Increase in referring domains over time