An Online Financial News Publisher
This online financial news publisher was paying a very high cost per lead and they wanted to reduce it. Most of their traffic was from paid ads and it was not sustainable to continue to pay such a high price per lead.
Over a 4- month period we tested nearly a dozen ad campaigns, gradually refining and optimizing the traffic sources. We ultimately developed profitable new channels that allowed them to arbitrage paid traffic which they were able to monetize via paid ad placements on their website.
- +30% traffic increase (overall website traffic)
- +110% increase in revenue (overall website revenue)
- +30% increase in gross profit