A non-profit organization promoting Israel advocacy through feature films and an online stipend program.
This program was running an online stipend program and needed to bring in more students in a way that they were ROI positive.
We built out dozens of Facebook campaigns to promote the feature films and increase leads to the online stipend program. The cost per lead was very high and in addition to bringing in leads for the program, we decreased the cost per lead to a number that the client was happy with.
- $9.49 cost per lead (down from $23.58 at campaign launch)