Case Study
An online crowdfunding investment platform that invests in startup companies
The Problem.
This online investment platform that invests in startup companies was looking for new investors. The platform had raised $15 million to help grow their customer base. A significant portion of this sum was budgeted to be used for online marketing efforts to bring in new users. The company has a CPA of $1800 which was too high.
The Solution.
We were asked to audit their Google Ads campaigns and found that their average cost per acquired user was $1800. We built a comprehensive strategy that included testing 5 new online sales funnels that segmented their target audience based on income levels and investing experience. After much optimization, we were able to bring in a new user at the cost of $200.
Services Provided.
- Google Ads - Search & Remarketing
- Google Analytics setup & management
Results.
- $200 cost per user (within 6 weeks we lowered their cost per acquisition (CPA)
- +250% increased sales