An online crowdfunding investment platform that invests in startup companies
This online investment platform that invests in startup companies was looking for new investors. The platform had raised $15 million to help grow their customer base. A significant portion of this sum was budgeted to be used for online marketing efforts to bring in new users. The company has a CPA of $1800 which was too high.
We were asked to audit their Google Ads campaigns and found that their average cost per acquired user was $1800. We built a comprehensive strategy that included testing 5 new online sales funnels that segmented their target audience based on income levels and investing experience. After much optimization, we were able to bring in a new user at the cost of $200.
- $200 cost per user (within 6 weeks we lowered their cost per acquisition (CPA)
- +250% increased sales