It is said that “a picture is worth 1000 words,” but when it comes to web design, it’s more like 10,000 words. You can transform the look of your entire website and convey even the more complicated, nuanced message by simply adding one image. Usually, images are what draw the user’s attention, make the website more interesting and pull together the site’s overall look and feel. However, images can lead to other problems because of their heavy file sizes which can slow down your site. Having a slow loading time can seriously affect your rankings with Google which wants the users to have a great experience and by definition, a slow website is not a great user experience. It can also result in high bounce rates, as users do not have much patience for slow sites. Having great images without hurting the site speed can be accomplished by routinely optimizing the image files. This process of optimization will allow your site to have all of the added benefits of having multiple images on your site without slowing it down. Below is a step to step guide on how to optimize images for the web.